The intellectual capital refers to the resources that are generated by the corporations that use the human intellect. From this knowledge are created goods and business rights (actives) not-material (intangibles), that may be in the form of a name, as brands, patents, and others, and in a not identifiable form, that must be related to quality, reliability, technology, customer loyalty, etc.
Exemplification
A good example of intangible intellectual capital is the Google brand, that arose in order to build a site of more advanced search, fast and with a better quality of links. Actually the name of the brand moves a greater capital than their physical possessions, because its patents worth millions.
picture - Some ideas can generate a lot of money.
http://www.shutterstock.com/pic-61392484/stock-photo-money-mind-business-brain.html , withdrawn in 21/04/2011 às 13:30
Nenhum comentário:
Postar um comentário